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Core Features

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Use Cases

For Marketing Teams

Smarter links for campaigns that actually adapt.

Stop using static URLs for dynamic audiences. AlterURL adapts your links in real-time based on source, device, time, and user context.

Create Smart Link
One smart link routing Instagram, LinkedIn and email visitors to a mobile app, a web offer or a localized page.

Static links are breaking your conversion rates.

Today’s customer journey is fragmented. Sending everyone to the same URL regardless of their context results in lost leads and wasted ad spend.

  • One campaign link forced across multiple channels.
  • Broken deep-linking to mobile apps from social sources.
  • Lack of granular analytics on cross-channel performance.
A campaign report: global landing page 10,000 hits at 1.2% conversion, App Store fallback 2,400 hits at 0.8%, broken links 120 hits lost.

How AlterURL Helps

Powerful features designed specifically for modern marketing workflows.

  • Context-Aware Routing

    Route users differently based on where they click. Send Instagram users directly to your iOS app, while Email subscribers go to a personalized landing page.

    IF source == 'Instagram' THEN open_app('product_123') ELSE redirect('web/landing_page').

  • UTM & Parameter Personalization

    One link, infinite variations. Maintain consistent UTM tracking while dynamically injecting parameters into the destination URL based on user data.

    ?utm_source=fb → site.com/fb-offer; ?utm_source=email → site.com/welcome-back.

  • Time-Based Campaigns

    Set links to expire or change destinations automatically. Perfect for limited-time offers, flash sales, or webinar links that should point to a recording after the event.

    Auto-switch at 00:00 UTC.

  • Reusable Templates & Priority Rules

    Don’t start from scratch. Build campaign templates with predefined logic and manage priority rules across hundreds of links simultaneously.

    Holiday Sales Template (active) and Mobile Deep-link Flow (draft).

Real-World Marketing Use Cases

Trusted by high-growth performance teams worldwide.

  • Paid Social Ads

    Direct users into your app from Meta or TikTok ads with seamless fallbacks to mobile-web for non-users.

  • Localized Campaigns

    Use a single link in your global bio that routes users to region-specific storefronts based on their IP address.

  • Limited-time Offers

    Automatically redirect expired promo links to a “Waitlist” page or a “Similar Offers” collection to capture intent.

  • Cleaner Analytics

    Eliminate data noise from bot clicks and invalid redirects. Get high-fidelity conversion data for every channel.

Ready to build smarter links?

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