Redirect with
Context-Aware Redirects

Harness real-time request metadata to drive granular routing decisions. Scale your redirection logic with precision, speed, and intelligence.

Core Concepts

What Are Attributes?

Attributes are structured metadata extracted from every incoming request. They power conditional logic and enable context-aware routing.

Where
Geolocation
Country, region, city, timezone. Route users to localized content and comply with data sovereignty laws.
What
Device & Platform
OS, browser, device type, screen size. Deliver device-optimized experiences and native app deep links.
When
Temporal Context
Date, time, day of week. Launch time-sensitive campaigns and schedule content rollouts.
Parameters
UTM & Query Strings
Campaign source, medium, content IDs. Track attribution and route based on campaign context.

Execution Flow

Every redirect happens in four distinct phases, executed in milliseconds at the edge.

Request
User clicks a link. AlterURL receives the HTTP request with headers, IP, user-agent, and query parameters.
Extraction
Our engine parses the request and extracts structured attributes: device, location, time, referrer, and more.
Evaluation
Rules are evaluated against extracted attributes. The highest-priority matching rule is selected.
Redirection
User is redirected to the destination defined by the matching rule. All in milliseconds, with full observability.

Benefits

Build intelligent routing logic that adapts to your users in real time, without sacrificing performance.

Smarter Routing
Move beyond static redirects. Use real-time context to deliver personalized experiences at scale.
- Device-specific landing pages
- Geographic content localization
- Time-based campaign scheduling
Rule-Driven Control
No hardcoding. Define conditions using an intuitive UI, then let the engine handle the rest.
- Visual rule builder
- Priority-based execution
- Real-time rule updates
Scale Without Complexity
Handle millions of requests per day. Attributes are evaluated at the edge with sub-50ms latency.
- Global edge network
- Auto-scaling infrastructure
- 99.99% uptime SLA

Use Cases

See how teams use attributes to solve complex routing challenges at scale.

Advanced Marketing
Route traffic based on campaign source, device, and geography. Optimize conversion rates by delivering personalized landing pages.
Intelligent App Links
Detect user’s OS and redirect to App Store or Play Store. Send existing users directly into the app via deep links.
GDPR & Compliance
Serve EU users a consent banner before redirecting. Route sensitive traffic to region-specific infrastructure.
Dynamic A/B Testing
Route users to variant pages based on UTM parameters, time of day, or device type. Measure impact across cohorts.